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About Us

Our Team
Sustainability
Our Values

Who are we?

We are William George and we’re trying to make auctions fun and fair again. At William George we have fun compiling the auctions, creating the adverts you see, and bringing you great content – and we want you to love taking part too – whether you are browsing, buying, selling, or all 3! There’s 11 of us (and a few canine assistants) currently striving to use our skills to bring you a huge variety of products from trinkets to telehandlers and we all want to make the process as easy and exciting as we can.

Why are we different?

Since the first day, we have offered 0% seller commission – and we don’t intend to change!
What this means is, if you’re selling goods in our auctions – you receive 100% of the hammer price!
If you’re buying, then you have access to some of the best deals around – with our sellers able to set realistic and achievable reserve prices knowing they won’t have to give up large portions of their sales to greedy auction houses!

Our ethos

We’ve always taken pride in disrupting an age-old industry, by using technology, innovation and creativity to improve the service we can offer. Other auction houses don’t like us – and we’re proud of that too!
Whether we are selling at 0% commission or joining up with Two Million Tusks to ban ivory sales from our site – we don’t mind deviating from the crowd to do the right thing.
If you have any suggestions please drop us a note – we want to collaborate with customers, other like-minded businesses and service providers to improve!

Image of hands joining together

Why are we different?

Since the first day, we have offered 0% seller commission – and we don’t intend to change!
What this means is, if you’re selling goods in our auctions – you receive 100% of the hammer price!
If you’re buying, then you have access to some of the best deals around – with our sellers able to set realistic and achievable reserve prices knowing they won’t have to give up large portions of their sales to greedy auction houses!

Image of hands joining together in a circle

Our ethos

We’ve always taken pride in disrupting an age-old industry, by using technology, innovation and creativity to improve the service we can offer. Other auction houses don’t like us – and we’re proud of that too!
Whether we are selling at 0% commission or joining up with Two Million Tusks to ban ivory sales from our site – we don’t mind deviating from the crowd to do the right thing.
If you have any suggestions please drop us a note – we want to collaborate with customers, other like-minded businesses and service providers to improve!