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Privacy & Cookies Policy

At William George, we want to give you the best possible experience to ensure that you enjoy our service today, tomorrow, and in the future. It is also our goal to be as open and transparent as possible about the personal data that we hold and process.
William George processes the personal data of Users that visit our online platform and use our services. This privacy policy will inform you of what personal data we process and why. William George is the data controller in respect of the processing of your personal data. Please read this information carefully so that you understand how we process personal data and what your rights are.

Section 1: What Information Do We Hold About You?

1.1 Information you give us
We process data that we receive from you. For instance, when you register as a User or when you contact our Customer Support department.

1.2 Account Information.
If you wish to sell or buy through William George, you have to create an account through our platform, i-Bidder, Bidspotter or the-saleroom.

1.3 Profile Information.
In addition, to enable you to use our service and to enable us to perform the service, we will ask you to provide certain information, such as your full name, email address, telephone number, address, date of birth. This information is required for us to contact you but also to act as verification.

This includes information provided at the time of registering to use our site, registering to participate in live auctions, subscribing to our service or that of Third Parties bidding platforms;,,,

1.4 Communication Information.
When you contact our customer support team or when they contact you, we collect information about the reason of such contact and all information you provide over the phone or via email. This includes information we receive from others about you and/or the lots that you are selling or buying.

1.5 Verification Information.
If you wish to sell lots, you may be asked for a scan or photograph of a valid proof of identification (government-issued photo ID). The information on your proof of identification, which clearly shows at least your full name, date of birth and ID (document) number, is required to verify your identity and help us to battle online fraud.

1.6 Other information.
We may ask you to provide us with feedback about our Service through an email or online survey. We greatly appreciate any feedback and will only process personal data (such as your email address or User ID) which may be collected by us or by our service provider for internal analytical purposes to enhance our Services.

Section 2: What Do We Do With Your Information?

First and foremost, we use your data to be able to fulfil our contractual obligations to you and to ensure that you receive the best possible service.

We use your data to enable you to access and use our online bidding platform and website. This includes payment features.

When you purchase something from us, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

We will also use your data to send you updates, payment requests, payment reminders and collection notes.

When you buy or sell lots at auction, other users may gain access to data such as your name, address, and telephone number. This may be necessary for the conclusion of the transaction, including arranging collection or delivery of items and to resolve any issues that may arise.

Your data also allows us to provide customer service over a variety of channels such as email and telephone. Again, this is to improve your experience when bidding with us.

The processing of your personal data also allows us to keep our internal administration in order and provide a better auction experience.

When you browse our website, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser, device and operating system. This information is used to display our platform in the most suitable way and improve your browsing and bidding experience.

Email marketing (if applicable): With your permission, we may send you emails about upcoming auctions, announcements and other updates.

It is of our legitimate interest to ensure that we offer a trusted and safe online platform and as such we may need to process and store your data to comply with legal obligations.

This includes processing data to;
- Prevent, trace and counter fraud or any other unlawful use of our services.
- Register, mediate and resolve disputes.
- Comply with record keeping regulations.
- Comply with duties in the context of criminal or other investigations by competent authorities.
- Enforce our Terms & Conditions.

Section 3: Security

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

The security of your data is of paramount importance to us and we have security procedures and restrictions in place to protect your data from unauthorised access, destruction or alteration.

We will always do our utmost to protect your data at our end but we also highly recommend that you carefully select a password and ensure that your login details are kept secret.

We will retain your information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Following that period, we will either remove or anonymise your personal data.

Section 4: Consent

4.1 How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we infer that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, such as marketing, we will ask you directly for your expressed consent to receive these communications.

4.2 How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you. At any time you can withdraw your consent for the continued collection, use or disclosure of your information for marketing purposes, by clicking the unsubscribe link at the bottom of any email, contacting us at or mailing us at: William George Auctions, Allia Future Business Centre, London Road, Peterborough, Cambridgeshire, PE2 8AN, United Kingdom.

Section 5: Disclosure

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
Please know that we may need to retain certain information to comply with national law and regulations (for example to comply with applicable tax laws), to prevent and counter fraud, resolve any disputes and, to enforce our Terms and Conditions.

Section 6: Third Party Services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Section 7: Age of Consent

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

Section 8: Changes to this Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website.

If we make an amendment or supplement to this policy that significantly affects your rights, we will notify you by email that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Questions & Contact Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information then you can contact us at or by mail at:
William George
22st Peters Street
United Kingdom

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