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Best practice tips on how to buy art online.
3 mins

How to buy art online


Transforming your space with art is one of the most personal and impactful ways to express your style. Whether it's a bold, attention-grabbing canvas or a subtle, elegant piece that complements the room's decor, art brings harmony and character to any environment. This guide will walk you through the detailed steps of choosing, buying and displaying art that perfectly fits your space and style.

Think about the space

First and foremost, consider where you will hang your new piece of art. Practical concerns are crucial:

Size and scale: Measure the wall space accurately. A large, striking piece might dominate a small room, making it feel cramped. Conversely, a small artwork might get lost on a large, empty wall. Consider creating a mock-up with tape to visualise the dimensions.

Proportions: Think about the balance and proportions. A vertically oriented piece can accentuate the height of a room, while a horizontally oriented one can make a space feel wider.

Lighting: Evaluate the natural and artificial light in the room. Direct sunlight can fade colours over time, so consider UV-protective glass for pieces in sunny spots. For dimly lit areas, ensure you have appropriate lighting to highlight the artwork without causing glare.

Traffic flow: Avoid placing delicate or protruding artworks in high-traffic areas where they might be bumped or knocked over. Ensure there's enough clearance around the piece for safe movement.

What about the décor?

Integrating new art into your existing decor requires a thoughtful approach:

Colour scheme: The colours in the artwork should harmonise with the room’s palette. This doesn’t mean they have to match exactly, but they should complement or contrast in a pleasing way. Consider using a colour wheel to find harmonious or contrasting colours.

Style and theme: Reflect on the overall theme of your space. Is it modern, rustic, minimalist, or eclectic? Choose art that enhances the room’s style. For instance, a sleek abstract piece might suit a modern living room, while a landscape might be perfect for a cozy, rustic bedroom.

Balance and contrast: Don’t be afraid to mix styles. A contemporary piece can add interest to a traditional room. However, balance is key. If your decor is busy, a simpler piece might work better and vice versa.

Consider your style

If you’re still exploring your taste in art, take this opportunity to discover what you love:

Explore various art forms: Visit galleries, watch art shows, read art magazines and browse online platforms. Look into different styles (abstract, realism, impressionism), mediums (oil, acrylic, watercolour), and forms (paintings, sculptures, mixed media).

Reflect on your preferences: Note what catches your eye and resonates with you emotionally. Do you prefer vibrant, energetic pieces or calm, serene ones? Are you drawn to certain themes, such as nature, urban landscapes, or abstract concepts?

Understand the impact: Consider how different artworks make you feel. A dark, brooding piece might be stunning, but if it evokes negative emotions, it might not be suitable for your living space. Choose pieces that uplift, inspire, or comfort you.

Do your research

Once you find an artist or piece you love, dive into their story:

Artist background: Learn about the artist’s journey, inspiration, and technique. Knowing the story behind a piece can deepen your connection to it and make it more meaningful.

Art authenticity and value: Ensure the authenticity of the artwork, especially if it’s an investment piece. Look for certificates of authenticity and provenance records. Research the artist’s market value and the artwork’s historical significance.

Detailed descriptions: When buying online, carefully read the descriptions provided by the seller. Check for information on the medium, size, framing, condition and any unique features of the piece.

High-quality images: Examine the photos closely. Look for high-resolution images that show the artwork from multiple angles and in different lighting conditions. Pay attention to details like texture and brushstrokes.

Take the plunge

When you find something you love, act swiftly but thoughtfully:

Follow your instincts: If a piece speaks to you, trust your gut. Art is a personal experience and your connection to it is what matters most.

Consider your budget: Set a budget and stick to it. Remember to factor in additional costs like shipping and framing.

Use resources: If you’re unsure about a piece, don’t hesitate to reach out for help. Use our Live Chat function to get in touch with our knowledgeable team. We’re here to assist you in making an informed decision.

Displaying your art

Once you’ve made your purchase, consider the best way to display your new art:

Proper hanging: Use appropriate hardware for the weight and type of artwork. For heavy pieces, secure them with wall anchors or studs.

Height and placement: The centre of the artwork should be at eye level, typically around 57-60 inches from the floor. In rooms where you’re usually seated, like dining rooms or living rooms, consider hanging art a bit lower.

• Grouping and arrangement: If you’re creating a gallery wall, plan the layout on the floor first. Mix different sizes and styles for an eclectic look or stick to a grid for a more uniform appearance.

Framing: Choose frames that enhance the artwork and fit your decor. For unframed canvases, consider the edge treatment and whether you need to frame them for protection and aesthetic purposes.

Final thoughts

Buying art is a journey of discovery and personal expression. By considering the space, decor, and your personal style, and doing thorough research, you can find pieces that not only beautify your home but also resonate deeply with you. Check out our live art auctions and let your artistic journey begin. Happy hunting!