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How to become an expert reseller by avoiding common mistakes.
3 mins

Mastering reselling – mistakes to avoid


Becoming a reseller offers a fantastic opportunity to make yourself some money. Whether you're an experienced reseller or just starting out, it's crucial to be aware of the common mistakes that can hinder your success. By understanding these challenges and learning how to navigate around them, you can significantly increase your chances of running a profitable reselling business. So, let's dive in and uncover the strategies and insights to avoid these pitfalls!

Buying the wrong stock

One of the first things you’ll need to decide is what type of stock you’re going to purchase to resell. It’s wise to pick a category rather than taking a scattergun approach. Ideally choose something you know about, for example if you’re a whizz with electronics, get some tech. If you’re a bit of a DIY expert, grab some furniture and so on. If you have skills to fix things, use them and go for what you know. Check out our auctions of raw returns from leading retailers as a perfect place to bid for goods to resell.

Buying from the wrong place

You want to be sure you are buying your stock from a reputable source as you don’t want to lose money just as you’re starting out. If you buy from our auctions your money is protected and there’s also a wealth of choice of items ripe for reselling here.

Overpaying for stock

Don’t fall into the trap of investing more than necessary on the items you’re planning on reselling. It's important you try and determine the true value of something before making a purchase. Of course, it depends what type of products as you may be able to see an original RRP which really helps but you if you take the time to understand market trends and research the value of similar items you should get a well-rounded view. You can utilise price comparison tools, online resources, and even consult experts in the field if necessary. Developing a keen eye for quality and condition will also help you avoid overpaying for items that may not fetch a high resale price.

Overloaded inventory

Managing your inventory is crucial to maintaining a streamlined reselling business. Inventory overload is a common pitfall that can lead to disorganisation and lost opportunities. To avoid this, establish a clear management system that allows you to track your items effectively. Regularly assess and categorise your stock based on demand and profitability. You might consider leveraging online platforms and tools to streamline inventory management and keep things organised.

Pricing problems

Finding the sweet spot for maximum profit and determining the right pricing strategy is key to maximising your profit potential. Sometimes you may struggle to decide on how you should set your reserves, what starting bids you’d be happy with and even whether you’d consider holding a no reserve auction. Conduct thorough research to understand the competitive pricing landscape. Take into account factors such as the item’s condition, rarity, demand, and current trends. Remember, it's okay to experiment with pricing strategies and adjust as needed to find the optimal price point that balances profitability and attractiveness to buyers. Practice makes perfect!

Shipping woes

Shipping can be a source of frustration for resellers if not handled properly. To avoid shipping issues, it's essential to invest in reliable shipping supplies and packaging materials to ensure safe delivery. Explore various shipping carriers to find the most cost-effective and efficient options for your business. Always send off your packages as quickly as possible once you’ve been paid, making a smooth and efficient experience for your customers.

Time pressures

One of the joys of being a reseller is that you can fit it around the rest of your life and do as much or as little of it as you wish. If you want to make it a real business though it can take a decent amount of your time and that can be demanding, especially when you have other commitments to juggle. Time management is crucial to maintain a healthy work-life balance. Start by prioritising your tasks and setting realistic goals. Automate repetitive tasks if possible to save time and if you can delegate or outsource certain responsibilities to lighten your workload.

Authenticity issues

Ensuring the authenticity of the items you sell is essential to protect your reputation as a reseller. Spotting counterfeit items can be a challenge so educate yourself about the signs of counterfeit items in your niche. For high-value or luxury items, consider using professional authentication services to provide an added layer of confidence to your buyers. Building trust with your customers through transparency and genuine product sourcing will go a long way in establishing a reputable reselling business

Follow our advice and you’ll be all set to get cracking with your reselling venture.

Head over to our live auctions now and see what you could be bidding on to kick-start your enterprise. If you need any help, you can contact us on our live chat – and good luck!