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A list of the most popular item categories in auction right now.
2 mins

Most popular online auction categories


Over the past few years, online auction platforms have risen to unprecedented popularity and have transformed the way we buy and sell items, whether rare and valuable or simply unwanted pieces looking for a new home.

You can find pretty much anything and everything in our auctions but here, in no particular order, we'll share with you the type of sales that always get the bids flowing!

Art and collectables

Art lovers and collectors have flocked online to find their next masterpiece or rare collectable. From limited edition prints of famous paintings by renowned artists to more eclectic creations, online auctions offer a wide array of art and collectables that cater to diverse tastes and budgets. The convenience of browsing through countless pieces from the comfort of your home rather than having to hunt high and low up and down the country (or beyond) is an enticing proposition for many.

Retail returns

One of the most compelling aspects of online auctions is the opportunity to purchase retail returns. These are items that have been returned to retailers by customers for various reasons, often in like-new or gently used condition. You’ll find auctions featuring a wide range of products, from electronics and home appliances to clothing and garden items. Savvy bidders can score significant discounts on high-quality items as well as making a sustainable shopping choice.

Jewellery and watches

Online auctions have become treasure troves for those seeking both vintage jewellery and luxury watches to those looking for affordable, stylish pieces. You’ll usually find a varied assortment of items, from elegant diamond rings to vintage Rolex watches. As our auctions are all timed, buyers can take their time researching and bidding on items, ensuring they secure the perfect piece to add to their collection.

Antiques and vintage

Antique enthusiasts are spoilt for choice in the online auction world. You can find a plethora of unique antiques and vintage items, such as furniture, porcelain, and rare furniture. We encourage all our sellers to add as much detail to their listings as possible so you should know the provenance of what is for sale, allowing informed decisions, even without viewing the item in person.

Home improvements

Homeowners, DIY enthusiasts and trades people can find a wealth of home improvement items here. From power tools and building materials to bathroom items and decor, these auctions offer an opportunity to upgrade and modernise your living space. It's a cost-effective way to access top notch products without compromising on quality.

Electronics and gadgets

Tech enthusiasts can find real bargain gadgets and electronics from big brands. From MacBooks and laptops to tech accessories, the options are vast and the saving potential huge! Buying refurbished pieces is the smart option when it comes to many of these items.

Sports memorabilia

Sports fans can score big with online auctions featuring sports memorabilia. Autographed football shirts, game-worn equipment, and event programmes are just a few of the items you can discover. For collectors and fans alike, these auctions offer a chance to own a piece of sports history.

Online auctions have revolutionised the way we buy and sell items. You can shop for a vast and diverse selection of products, from art and collectables to home improvement items and retail returns. The convenience, accessibility, and pricing make online auctions a popular choice for buyers. It's not just great for those looking to spend money though! If you're looking for a place to sell your goods, William George doesn't charge for auction listings and offers 0% seller commission so the profit all goes to our vendors. What is not to love about that?!

So, whether you're a seasoned collector, a sustainable shopper, a DIY enthusiast, or you're interested in selling, get exploring our marketplace.