If you haven’t sold through auction before and are unsure of how to get started, fear not - you’ve come to the right place.
Here at William George we have worked hard to remove the challenges and make it a simple and rewarding experience.
Following our top tips for selling at auction will ensure you maximise your returns and remove the headaches. Get ready to sit back and enjoy the thrill of watching the bids roll in!
Let’s start with the basics – with no upfront fees and 0% seller commission you won’t find a better place to consign your items, so with that out of the way, how do you attract more of our loyal buyers to spend their hard earned cash on what you have to offer?
Lights, camera, AUCTION!
All of our auctions are online. Why is that so important? Well, firstly it means you can retain control of your items until you know they are safely paid for. There are no costs in transporting your goods to us, and you don’t have to pay for their storage or insurance in our possession. Good for your wallet, and good for the environment. It also means we can reach a global audience for you – and our buyers can bid from the comfort of their own home.
In order to do so they will want to know exactly what they are getting.
Our top tip for selling at auction is to approach your listing from the point of view of a potential buyer.
Ask yourself “If I was interested in bidding on this item, what would I want to know?”
If you can honestly say when you have submitted your listing that you have answered that question then you are onto a winner, and the photos that really sell your item will be the jewel in the crown! Think of these images as your shop window.
Quality and quantity of images is vital
When it comes to submitting photographs with your item, the sky’s the limit. We don’t place an upper limit on the number, and of course a listing for a classic car for example will demand more pictures than a stamp, but photos for auction lots are like pounds in the bank… the more the merrier!
A picture might be worth a thousand words, but one on its own is unlikely to give bidders a clear vision of what they are looking for.
Tell us about it!
Describing your items is key to your success.
Due to our market share, strong brand and vibrant marketing campaigns we attract a wide audience to come and look at the items you consign.
Naturally that means a range of buyers from experienced collectors all the way through to more cautious first-time bidders. Any one of these visitors could become the proud new owner of the pieces you list! Your job at this point, is to give enough detail to ensure that bidders can make informed decisions.
Look at your descriptions through the eyes of the bidder - you know your item like no-one else, but the trick here is assuming that no-one will know anything unless you tell them!
Short-changing bidders when it comes to your description will damage their confidence. If you’re lucky, they will enquire to find out the missing detail and you’ll get a second chance to win them round, but only if you answer promptly and clearly.
For more information, visit our page for sellers or contact us and one of our account managers can help you get started.